Promotional SMS
Normal Priority Bulk SMS Service in India
Promotional Bulk SMS for Offers, Campaigns and Customer Outreach
OnlineSMS provides a platform for businesses to communicate promotional offers, discounts, coupon codes, product announcements and marketing campaigns by SMS. Bulk SMS can help businesses share concise messages with customers who are eligible to receive their communications.
Promotional SMS campaigns should be planned around the recipient's consent and preferences, the applicable telecom operator requirements, approved message content and the service route selected. Delivery timing and status can vary according to operator rules, network conditions, message validation and recipient availability; delivery is not guaranteed.
Common uses of promotional SMS
- Seasonal sales, special offers and discount announcements.
- Coupon codes and loyalty programme promotions.
- New product, service or store launch announcements.
- Event invitations and campaign reminders.
- Customer outreach and brand awareness campaigns.
Before sending a campaign, check current DLT, consent, preference and sending-time requirements with your telecom operator and service provider. Do not rely on a blanket claim that all non-DND numbers can receive every promotional message.
Explore our Bulk SMS service, review Bulk SMS features, learn about SMS Sender IDs, or consult the DLT platform error-code guide.
Features
Promotional SMS Campaign Features
Campaign Timing
Plan campaigns in accordance with the sending windows and other rules applicable to your route and telecom operator.
Delivery Reports
Review available message status reports to understand which messages were reported as delivered or failed.
Brand Awareness
Share relevant promotions and announcements with customers who are eligible to receive your messages.
Offers and Discounts
Communicate sale announcements, coupon codes, seasonal offers and campaign details in concise messages.
Audience Planning
Organise recipient lists responsibly and check consent, opt-out and preference requirements before sending.
Integration Options
For application-driven messaging, contact our team to discuss available API options and technical requirements.
Pricing
Promotional SMS Plans
Pricing: Promotional Normal Priority
*w.e.f. 31-Oct-2026 GST @ 18% Extra| SMS Credits | Validity | Total Price [ ₹ ] | Buy Now |
|---|---|---|---|
| 5,000 | 12 Months | 1,475.00 | |
| 10,000 | 12 Months | 1,700.00 | |
| 25,000 | 12 Months | 4,000.00 | |
| 50,000 | 12 Months | 8,300.00 | |
| 50,000 | 3 Months | 7,500.00 | |
| 100,000 | 12 Months | 14,700.00 | |
| 100,000 | 3 Months | 12,500.00 | |
| 500,000 | 3 Months | 60,000.00 | |
| 1,000,000 | 3 Months | 117,000.00 |
Plan Information
Please review before purchasing
- Applicable GST is additional at the rate shown in the pricing or invoice.
- Messages are subject to operator routing, network conditions, validation and applicable telecom regulations; delivery cannot be guaranteed for every message.
- Required sender/header, template, entity and other registrations or approvals must be completed where applicable.
- Package validity, message rates and other plan conditions are as stated in the selected plan at the time of purchase.
- Confirm sender ID format, DLT requirements, recipient eligibility and applicable sending hours with OnlineSMS before ordering. Requirements can vary by route and may change.
- Unless the selected plan states otherwise, payment terms and package changes are subject to the applicable quotation or purchase terms.
FAQs
Promotional Bulk SMS Questions
What is promotional bulk SMS?
Promotional bulk SMS is used to communicate marketing messages such as offers, discounts, product launches and campaign announcements to eligible recipients.
Are promotional SMS messages delivered instantly?
Delivery time varies with the telecom operator, route, network conditions, message validation and recipient status. A specific delivery time cannot be guaranteed.
Do I need DLT registration or an approved template?
Applicable registration, header, template and consent requirements depend on current Indian telecom rules and the service route. Confirm the requirements before sending a campaign. See our Sender ID guide for related information.
Can I send promotional SMS to every mobile number?
No. Campaigns must follow applicable consent, customer preference, opt-out and operator rules. Recipient eligibility depends on the message and route.
How can I check SMS delivery status?
Use the delivery reports made available in your account. Reports indicate the status returned by the messaging route and do not guarantee that a recipient has read the message.
For pricing or campaign guidance, please contact OnlineSMS.