A SMS short code is a 5 digit number, provided by mobile network operators, on which data (SMS) can be sent by subscribers of the mobile operators. All incoming sms, to the short code can be made available with full details to the customer.
SMS Short code
service is primarily used for lead generation or receiving feedbacks from the customers. In a shared short code environment every company which wants to avail this service will be provided with a Keyword (Keyword is an unique identifier for your company on our shared short code. e.g. if, your companies name is XYZ Ltd and you took a keyword say XYZL on our short code then every message which starts with XYZL and a blank space will be forwarded to your panel.
In short we recognize the incoming messages on the basis of keywords and forward it to the respective companies account.