The Transactional Normal Priority SMS is designed with the objective of informing mobile users about any transactions related to their accounts. Alerts and updates within this category are routed as Transactional Route messages.
When a transactional SMS is sent with normal priority, it implies that it will be processed and delivered in the regular order, alongside other SMS messages. The delivery time may vary depending on network traffic and the load on the telecommunication infrastructure. Normal priority SMS messages are typically delivered within a reasonable timeframe, although slight delays may occur during peak usage periods.
In the Normal Priority route, SMS messages are delivered within 2 minutes via a single GSM operator gateway. This category encompasses Personal Account Information, Alerts, and Update messages explicitly requested or opted in by the recipient.
Transactional SMS is delivered to all mobile numbers 24/7 with a unique Sender ID of 6 characters (ALPHA) only and pre-approved templates or business processes.
These messages serve a crucial purpose for the user and are commonly known as Service Alert Messages. Clients are required to submit KYC documents to avail Transactional SMS along with other TRAI-mandated documents. These messages include content that is passed because the client or user opted for that particular message and does not contain any promotional or marketing content.
For example:

1. E-commerce Order Confirmation: "Thank you for your order! Your order #123456 has been received and is being processed. We will notify you once it is shipped. For any inquiries, contact our customer support at 123-456-7890."
2. Bank Account Notification: "Dear John, your account ending in 1234 has been debited with $50 for the recent transaction at XYZ Store. Available balance: $500. If you have any questions, please call our helpline at 555-1234."
3. Appointment Reminder: "Hi Sarah! Just a friendly reminder of your upcoming appointment with Dr. Smith at XYZ Clinic on July 10th at 2:00 PM. Please arrive 10 minutes early. If you need to reschedule, call us at 123-456-7890."
4. Flight Delay Notification: "Hello! We regret to inform you that your flight AC123 from New York to London has been delayed by 2 hours due to unforeseen circumstances. Please visit our website or contact our customer service for further assistance."
5. Password Reset: "Hi Jane! Your password reset request has been received. Use the following temporary code to reset your password: 123456. If you didn't request this, please contact our support team immediately."
6. Subscription Renewal Reminder:: "Dear Subscriber, your annual subscription for XYZ Magazine will expire on July 15th. To ensure uninterrupted access, please renew your subscription at your earliest convenience. Visit our website or call 555-7890 for assistance."

These examples illustrate the versatility of Transactional Normal Priority SMS in conveying time-sensitive and essential information to users.